Cookie Policy
Cookies are IT data, in particular text files, stored on the user's end device. They typically contain the name of the website they come from, the time they are stored on the end device, and a unique number.
Cookies are used for the following purposes:
to create statistics that help understand how users interact with the Website, allowing for improvements in its structure and content,
to tailor the Website’s content to the user’s preferences and optimize their experience; in particular, these files allow the Website to recognize the user's device and display the website accordingly,
to maintain the user's session after logging in, so the user does not need to enter their login and password on every subpage.
The Website uses the following types of cookies:
Essential cookies – required to use basic Website functionalities.
Functional cookies – used to analyze Website usage for performance improvement.
Marketing cookies – used to display advertising content tailored to user preferences.
Cookies can also be categorized as:
Session cookies – temporary cookies deleted after the browser is closed. They store information relevant only during a particular session.
Persistent cookies – stored on the user’s device for a specific period (days, months, or years), even after the browser is closed.
Performance cookies – collect information about how users interact with the Website.
Tracking cookies – enable the display of advertising content based on user preferences.
To learn more about cookies, how to manage or delete them, visit: allaboutcookies.org or check your browser’s help section.
You can reject all cookies except those that are strictly necessary by using the consent management tool displayed on the Website. Disabling functional or marketing cookies will stop the Website from collecting new data in these categories.
Cookies used on the Website
Cookie Name | Description | Owner | Type & Storage |
_GRECAPTCHA | This cookie is used to distinguish between humans and bots. | Persistent cookie, 180 days |
om_frontend | This cookie allows the user to remain logged in to their account. | Persistent cookie, 1 year |
rc::a | Used to distinguish between humans and bots. | Session cookie, deleted when the browser is closed |
rc::b | Used to distinguish between humans and bots. | Session cookie, deleted when the browser is closed |
rc::c | Used to distinguish between humans and bots. | Session cookie, deleted when the browser is closed |
rc::f | Used to distinguish between humans and bots. | Session cookie, deleted when the browser is closed |
dcgtm_UA-# | Google Tag Manager cookie for controlling the loading of Google Analytics script tags. | Tracking cookie, 24 hours |
_ga | Main GA cookie – stores the client ID used to identify users. | Google Analytics | Tracking cookie, 2 years |
ga<container-id> | Stores session data for the service. | Google Analytics | Tracking cookie, 2 years |
_gid | Distinguishes users – assigns an ID for each visit. | Google Analytics | Tracking cookie, 24 hours |
gat / gat_gtag_UA_xxx | Used to limit the number of requests sent to GA. | Google Analytics | Tracking cookie, 1 minute |
_clck | Maintains the Clarity user ID to associate future visits with the same user. | Microsoft Clarity | Tracking cookie, 2 years |
(Unnamed cookie) | — | Microsoft Clarity | Tracking cookie, 1 year |
(Unnamed cookie) | — | Microsoft Clarity | Tracking cookie, 1 day |
(Unnamed cookie) | — | Microsoft Clarity | Tracking cookie, 1 year |
(Unnamed cookie) | — | Microsoft Clarity | Session cookie, deleted when the browser is closed |
(Unnamed cookie) | — | Microsoft Clarity | Tracking cookie, 2 years |
td | This cookie records statistical data about user behavior on the website. | Session cookie, deleted when the browser is closed |
Marketing Cookies
Marketing cookies are used to track users on websites. The goal is to display ads that are relevant and interesting to individual users, making them more valuable to publishers and third-party advertisers.
Cookie Name | Description | Owner | Type & Storage |
MUID | Unique Microsoft user identifier, also used in Bing Ads. | Microsoft | Tracking cookie, 1 year |
Conversion Linker | Allows proper attribution of conversions to ad clicks (Google Ads). | Google Ads / GTM | Tracking cookie, 90 days |
DoubleClick (IDE, DSID) | Matches ads and measures their effectiveness (remarketing, frequency capping). | Google (DoubleClick) | Tracking cookie: IDE – 1 year, DSID – session |
_fbp (Facebook Pixel) | Identifies users and their actions on the website for remarketing purposes. | Meta (Facebook) | Tracking cookie, 3 months |
Facebook Social Plugins | Enables the use of “Like” and “Share” buttons and Facebook integration. | Meta (Facebook) | Session cookie, deleted when the browser is closed |
ANONCHK | Used to indicate whether the MUID identifier was transferred to a Clarity partner (e.g., Bing). | Microsoft Clarity | Tracking cookie, 10 minutes |
MUID | Unique Microsoft user identifier – used across multiple Microsoft services (e.g., Bing, Clarity). | Microsoft | Tracking cookie, 1 year |
Unclassified cookies are those currently in the process of being categorized, in cooperation with the providers of the respective cookies.
Cookie Name | Description | Owner | Type & Storage |
lastExternalReferrer | – | Meta Platforms, Inc. | Persistent cookie |
lastExternalReferrerTime | – | Meta Platforms, Inc. | Persistent cookie |
WISHLIST_GUEST | Number of items in your wishlist | La Marqueuse | Persistent cookie, 1 year |
Other technologies
La Marqueuse also collects user data through logs, system services, or other technologies (e.g., pixels, SDKs). These tools allow us to determine which subpages were visited and how many times the Website has been viewed. We use these technologies to enhance the effectiveness and security of the Website, better tailor it to your needs, and enable quicker information retrieval.
We use Google Analytics, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Through this technology, Google may store information such as browser type/version, operating system, referring URL, truncated IP address, or server request time – in a cookie file. The data generated by the cookie about your use of the Website is usually transmitted to a Google server in the USA and stored there. Google Analytics does not collect data that would allow your identification. Therefore, the data collected within Google Analytics is not considered personal data.
Google processes information about your Website usage (within Google Analytics) on our behalf to evaluate the use of the Website, compile reports on activity, and provide other services related to Website usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. More information about terms of use and data protection is available at: https://policies.google.com/technologies/partner-sites.
We also use Hotjar, provided by Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, to better understand user needs and optimize our Website. Hotjar is a technology service that helps us understand user experience (e.g., how much time is spent on pages, which links are clicked, etc.). This allows us to build and improve our services based on user feedback. Hotjar uses cookies and other technologies to collect data on user behavior and devices, including: IP address (processed during sessions and stored in anonymized form), device screen size, device type (unique device identifiers), browser information, and geographic location (country). Hotjar does not sell any data collected on our behalf. Since Hotjar uses service providers based in the UK and USA, data may be transferred outside the EEA in exceptional cases, under standard contractual clauses. More details: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.
We use Meta Pixel on our Website – a small piece of code embedded on the site that measures ad effectiveness by analyzing user actions. Meta Pixel is provided by Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland. It collects five types of data:
HTTP Headers – all data in HTTP headers, such as IP addresses, browser information, site location, referring source, and user details.
Pixel Data – including the Pixel ID and Facebook cookies.
Button Clicks – any buttons clicked on the site, their labels, and resulting page views.
Optional Values – developers and marketers may send additional data (e.g., conversion value, page type) through custom events.
Form Field Names – includes names of form fields like “email address”, “address”, or “quantity” when a product or service is purchased. The Pixel does not read field values unless included by the advertiser via advanced matching or optional values.
Meta Platforms Ireland Limited may transfer data collected via Pixel to countries outside the EEA, under standard contractual clauses. More information: https://pl-pl.facebook.com/privacy/policies/cookies/?entry_point=cookie_policy_redirect&entry=0
CHANGES
To keep the information contained in this Privacy Policy up to date and in compliance with applicable laws, this Privacy Policy may be amended.
If any changes are made, the update date at the beginning of the document will be modified accordingly. To stay informed about how personal data is protected, the Controller recommends that users regularly review the provisions of this Privacy Policy.
Marketing cookies are used to track users on websites. The goal is to display ads that are relevant and interesting to individual users, making them more valuable to publishers and third-party advertisers.